COTTON USA "Style Spies" Identify the Latest Cotton Trends in Italy
COTTON USA teamed up with three well-known Italian fashion bloggers, asking them to become "Style Spies" in three major fashion cities: Florence, Rome and Milan. The bloggers posted about the latest cotton trends and created Spring/Summer outfits in 100% cotton, pointing out the versatility of fashionable cotton items.
The COTTON USA “Style Spies” documented the whole project through their blogs, and shared ideas and tips with their combined 114,475 Facebook fans, 68,900 followers on Instagram and 435,000 monthly readers. Dedicated campaign posts on social media reached 32,000 contacts and garnered more than 2,400 likes on Facebook and 5,400 likes on Instagram.
Posts on COTTON USA Italy’s social media platforms reached more than 100,000 contacts, while a video detailing the cotton looks had a combined total of 38,000 views.