COTTON USA Captures Cotton Street Style in Mainland China

Global Sourcing Fair in Hong Kong Boosts Business for U.S. Cotton

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From ripped denim to crisp oxford shirts, consumers in China are showing off their cotton street style for a new COTTON USA campaign. COTTON USA has tapped P1, an online fashion community with more than 4.0 million registered members in China, to capture consumers’ street style from May to June 2016 and inspire people to consider the infinite possibilities of cotton.

Professional street style photographers will travel around four cities in Mainland China – Beijing, Shanghai, Chengdu and Guangzhou – to catch Chinese consumers wearing various cotton clothes and to showcase the avant-garde and unique fashion attitudes of people across China.

P1 will take original daily street snaps for COTTON USA, as well as generate trendy cotton style content on COTTON USA’s official social platforms. It will feature consumers’ cotton street styles on its app, website, Weibo and WeChat.