COTTON USA Expands Consumer Photo Campaign in Japan
The COTTON USA “Love My Cotton” photo campaign in Japan has gained traction since its launch in March, and encourages a new segment of consumers to share photos of their favorite cotton items on social media. This campaign draws attention to the importance of U.S. cotton in everyday life.
Through this campaign, COTTON USA asks consumers to follow COTTON USA Japan on Instagram and Twitter and post photos with the hashtag “#LOVEMYCOTTON.” COTTON USA displays the posted photos on its campaign website to maximize their exposure.
Consumers who post photos will have a chance to win a gift card worth JPY 10,000 from the Japan Spinners’ Association.