COTTON USA Media Tour Sweeps Europe
Last week, Allen Terhaar, senior advisor at Cotton Council International (CCI), and Vijay Palaparty, CCI’s global marketing communications manager, traveled to Europe to meet with members of the European media.
They provided an update on industry economics, in addition to global consumer trends and COTTON USA’s most recent global consumer advertising campaign. Their media tour included Milan, Italy; London, England; and Dusseldorf, Germany.
To date, media placements include: Textile Network, Forward Textile Technologies and Das Unternehmerhandbuch (Germany), as well as Fashion Magazine, Pambiano News, YouMark! and Adnkronos (Italy). More placements are expected in the coming weeks.