COTTON USA Promotes U.S. Cotton Yarns and Fabrics at Perumoda
The COTTON USA Sourcing Program promoted U.S. cotton yarns and fabrics at Peru Moda trade show in Lima, Peru. Peru Moda is the main event of the Peruvian fashion and textile industry.
The Sourcing Program showcased 13 U.S. textile mills' logos at its booth in the full package pavilion. Program representatives handed out promotional materials highlighting the U.S. mills and the COTTON USA Sourcing Program website. Important retailers and visitors from Chile, Brazil and the United States visited the COTTON USA Sourcing Program stand, and received information about U.S. cotton yarns and fabrics.
The COTTON USA Sourcing Program published one ad in Peru Exporta, a magazine directed to Peruvian exporters, and another ad on one of the most visited websites in Peru, www.elcomercio.com.pe, a national newspaper’s site. To further expand the COTTON USA message, the Sourcing Program placed a full-page color ad in the exhibitors' guide.
The Peru Moda fair had 157 exhibitors from the textile industry, and more than 9,000 visitors from 45 countries.