COTTON USA in Fashion at Perumoda
The COTTON USA Sourcing Program promoted U.S. cotton yarns and fabrics at the Peruvian fashion industry’s main event, the Peru Moda trade show in Lima, Peru. The fair enables Peruvian export companies to interact directly with international buyers from five continents, and it attracted approximately 10,000 attendees.
A hypercube showing the Sourcing Program logo and 13 U.S. mills’ logos drew the crowd’s attention, as well as the logos’ placement on signs throughout the venue, digital banners on www.perumoda.com and social media networks, and Peru Moda’s catwalks screens. The Sourcing Program also distributed 500 flyers featuring 13 U.S. mills as a call-to-action for participants.
The Sourcing Program published ads highlighting U.S. cotton in Peru Exporta, a magazine directed to Peruvian exporters; Diario Gestión, a newspaper specialized in business and economy; and in El Comercio, a national newspaper’s website.