Cotton Day Festivities Sweep Asia
COTTON USA’s Cotton Days in Asia united consumers who love cotton with the media and local textile industries in four key consumer markets—Japan, Korea, Taiwan and Thailand. Cotton Days annually celebrate the start of the cotton planting season in the U.S. and feature celebrity spokespeople, fashion shows, music and cotton-centric innovation.
Cotton Council International (CCI) President Keith Lucas shared three important messages about U.S. cotton at each Cotton Day event: its high quality, responsible production, and the U.S. cotton industry’s full support to the supply chain.
Cotton Day kicked off in Japan with a fashion event with innovative Japanese designer Kunihiko Morinaga and “Momentum Factory Orii,” a company that uses traditional techniques in an innovative way to process copper. The actors Norika Fujiwara, Junpei Mizobara and Fuka Koshiba received COTTON USA awards. COTTON USA also announced the winners of the annual “Cotton Day T-Shirt Design Contest,” chosen from more than 1,400 entries, in cooperation with the Japan Spinners’ Association and Japan Cotton Promotion Institute. Some 400 industry and media representatives celebrated Cotton Day in Japan.
Cotton Day celebrations continued in Korea with a fashion event directed by the young and trendy Korean fashion designer Munsoo Kwon. He translated seersucker and other cotton fabrics into hip and modern men’s and womenswear during a dynamic fashion show. The Korean actress Choi Jiwoo attended Cotton Day as this year’s Cotton Ambassador, and explained why she likes to wear cotton every day. Young Korean designers showcased their creativity through the “Cotton T-Shirt Design Contest,” made possible through a COTTON USA partnership with the Spinners and Weavers Association of Korea. Consumers selected the most popular cotton T-shirt designs by voting on social media.
To celebrate Cotton Day in Taiwan, COTTON USA sponsored Kevin Kern’s 2016 World Tour at the Taipei International Convention Center, which marks the 20th anniversary of his first album in 1996. Kern is an American pianist, composer and recording artist of new-age music who was born legally blind. The 2016 COTTON USA spokespeople in Taiwan, Cindy Yen and William Wei, performed their new COTTON USA theme songs as special guests at the concert. Consumers had the chance to receive concert tickets in exchange for purchasing COTTON USA clothing.
This year’s Cotton Days concluded in Thailand with the launch of COTTON USA collections from two COTTON USA licensees, Blue Corner and Khaki Bros, during a high profile fashion show. Famous Thai models and actors modeled the COTTON USA clothes, including Boy Pakorn Chatborirak, Mew Nittha Jirayungyern and Margie Rasri Balenciaga. These distinctive women’s and men’s apparel collections reaffirm that cotton is an ideal fiber for fashion apparel. Both collections will be available to consumers in retail shops in Thailand until the end of August.