Fashionistas in Japan Snap Street Style Photos to Show Their Love for Cotton


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COTTON USA and the Japan Cotton Promotion Institute (JCPI) will collaborate with from March to May 2015, to encourage consumers to show their love for cotton by uploading photos of their cotton street style. The campaign aims to elevate the COTTON USA brand image and increase the number of U.S. cotton fans among the fashion crowd., established in 2005, provides fashion-related news, street style photos and the latest fashion collections to an average of 4.8 million monthly unique users.

Through the campaign, 100 influential fashionistas will showcase various cotton styles from their wardrobes, including both women's and men's clothing. Each week will focus on a different type of clothing as the theme, such as jackets and shirts. will share the Instagram photos on the campaign website, spreading real-time cotton fashion inspiration.

COTTON USA also launched its new official site in Japan in March,, incorporating a wealth of U.S. cotton fashion information.