Italian Brand Launches Limited Edition U.S. Cotton Bracelet
COTTON USA teamed up with PLV Milano, a Milanese jewelry brand, to create a limited edition "COTTON" bracelet. Made of U.S. cotton and bearing a bronze coin amulet - inspired by the American penny – the bracelet highlights cotton’s versatility. The project celebrates natural cotton fiber's excellence in a new and creative way.
The COTTON bracelet inspired by COTTON USA was launched in April and is part of PLV Milano's 2016 Summer collection, available in blue and brown. Various online and offline lifestyle and women's magazines featured the COTTON bracelet, reaching a readership of 3.38 million and an opportunity-to-see of 875,000.