Thai Consumers Favor Cotton Clothing
More than half of Thai consumers shop for clothing for themselves at least once a week, and 81% of Thai consumers prefer to wear clothing made from cotton, according to results from COTTON USA and Cotton Incorporated’s 2014 Global Lifestyle Monitor (GLM). The GLM survey reveals global consumer attitudes and shopping habits relating to cotton, apparel and home textiles.
COTTON USA met with licensees in Thailand to present the GLM results, giving them valuable information on their customers to help them make informed sourcing decisions that include U.S. cotton. The GLM also revealed that:
• 75% of Thai consumers say that cotton and cotton blended fibers are best suited for today’s fashions.
• More than half of Thai consumers (59%) wear denim jeans to work once a week or more.
• Thai consumers own an average of 15 T-shirts, 10 pairs of casual pants and 9 pairs of shorts, above the global average.
• Clothing outranks groceries and electronics as the shopping favorite for Thai consumers.
Following the GLM presentation in Thailand, COTTON USA previewed the upcoming Cotton Day festivities and shared the new COTTON USA brand guidelines with licensees.